About

COMPANY VISION AND MISSION (History)

Established since 1975 (then as SengLee), ADMIRA is an experienced and trustworthy surface design company with its long history serving the changing needs and demands of the furniture and interior design industry. As it continues to expand regional market presence and evolve as one of the leading laminates provider, ADMIRA extends a comprehensive range of laminate products, providing long-lasting reliability and style to brand-conscious designers who need creative stimulation and one-stop solution services.

ADMIRA runs at the forefront of technology and trends, enliving every living space, with SURFACES WORTH ADMIRING.

Understanding the importance of offering trendy designs and inspiring creativity, ADMIRA leverages on its knowledge and expertise to deliver high quality products and services. Customers and partners can look forward to having a peace of mind when using any of ADMIRA’s surface materials in their projects.

ADMIRA strives to instate surfaces design as a product that is essentially suitable to everyone’s lifestyles with a class of its own.

Our Values

LEADERSHIP & INTEGRITY

As leaders in the market, Admira creates new waves and sets the pace of design trend and innovative ideas, as well as a Foresight for the company’s next evolution of growth. Their relationships with customers and stakeholders are built firmly on the virtues of honesty, truthfulness, trust and honor.

ONENESS & RESPECT

Every Admira staff plays an important role in the organisation, supporting one another and harmonising different skill sets For creativity and progress. Be it amongst staff, towards customers or partners, they treat each other with dignity and understanding, displaying Consideration and appreciation for one another.

INNOVATION & PERCEPTION

Admira explores with confidence in innovative solutions and designs to providing its customers and partners with top notch quality products. Keeping their minds open to new concepts and creativity, admira stays nimble and versatile to keep ahead of industry trends and expectations.